Środowisko Miejskie becomes a sponsor of GKS Jastrzębie – where streetwear meets football ⚽🐻

There are moments when sport and urban culture meet in a natural way. That’s exactly what’s happening with the new partnership between Środowisko Miejskie and Polish football club GKS Jastrzębie.

Our brand has become an official partner of the club until the end of the current season, and the Środowisko Miejskie logo will appear on the front of the team’s match jerseys.

This partnership connects two worlds: football passion and streetwear culture.

Importantly, this is not the first collaboration between the brand and the club. For some time now, we have been creating dedicated fan apparel for GKS Jastrzębie supporters, available in the official club store. Now the cooperation goes even further.

The story of GKS Jastrzębie

The football club GKS Jastrzębie was founded in 1961 in the mining city of Jastrzębie-Zdrój in southern Poland.

The team plays its home matches at the Municipal Stadium, which holds around 5,500 spectators.

Over the decades the club has experienced both promotions and relegations, creating a history full of ups and downs that shaped the identity of its supporters.

Some of the key moments include:

• reaching the semi-final of the Polish Cup in the 1975/1976 season,

• playing in the top Polish division during the 1988/1989 season,

• multiple promotions back to higher divisions throughout the club’s history.

Today the club competes in Poland’s Betclic II Liga, the third tier of the national league system.

For the people of Jastrzębie-Zdrój, the club is far more than a football team — it’s a symbol of local pride and community identity.

Środowisko Miejskie – a brand built on urban culture

Środowisko Miejskie is a streetwear brand inspired by urban lifestyle, sports culture, and community identity.

The idea behind the brand is simple: create clothing that represents:

• authenticity,

• determination,

• and the spirit of people who live and breathe sport and city life.

The brand blends influences from combat sports, football culture, and everyday urban style, creating apparel that is both expressive and functional.

The partnership

The cooperation between Środowisko Miejskie and GKS Jastrzębie has already produced fan-dedicated apparel collections, available in the official club shop.

With the new agreement, the partnership expands significantly.

Key elements of the collaboration include:

• the Środowisko Miejskie logo on the front of match jerseys,

• support for the club until the end of the current season,

• continued development of official fan apparel,

• joint marketing and community initiatives.

Football and streetwear – a natural connection

Football has always been deeply connected to urban culture. Stadiums, fan communities, and city identity all intersect with street fashion and lifestyle.

That’s why this partnership makes perfect sense:
two environments meeting in one place.

The pitch.
The stands.
And the street.